Marketing

Marketing

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Career outcomes

Our marketing graduates have pursued careers as:

  • advertising executives
  • data scientists
  • brand managers
  • media planners
  • marketing managers
  • fashion buyers
  • event managers
  • merchandise managers
  • public relations managers
  • market research managers
  • social marketing executives
  • sales and promotions managers
  • chief marketing officers
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About marketing

Students gathered around a study table with books and laptops

Be the go-between in the business world, connecting brands, products and services to new markets and customers. As a marketing graduate, you’ll use your creativity and insight to understand consumer behaviour, communicate brand and product value, monitor dynamically changing trends, find new markets for products and services, develop business strategies and work with a range of cutting-edge digital technologies.

Meet our students and staff

Alumni profile Portrait of ACU student Ella McNulty

Ella McNulty

ACU Graduate, Bachelor of Commerce (Marketing)

"My university experience was amazing. I made a great groups of friends and I found that ACU had a great social environment. Academically the tutors and Head of School took a real interest in my development. They were always available when I needed to chat.

"I like the fact that it was a smaller campus and the university seemed very hands on with the students, offering extra help to those who asked for it. I also liked the fact that they focused some of the learnings around corporate and social responsibility.

"The best part of my degree was being around like-minded people who were just as keen to learn about the world of marketing. I hope that one day I will be able to work on a marketing campaign that will change the world for the better."

Staff profile

Dr Alexander Campbell

Senior Lecturer, Head of Discipline, Marketing and Entrepreneurship Peter Faber Business School

Alexander is a seasoned marketing and communication professional who has over 19 years experience with strong business acumen. He has substantial experience in Business Management holding senior positions within considerable companies that included responsibilities and accountabilities across departments for sales, marketing, finance, production and commercial. Alexander's passion is to bring about social change throughout the corporate sector.

In his career, Alexander has worked with blue chip clients and large-scale organisations and associations, providing enterprise technology solutions and integrated marketing campaigns that delivered high value ROI. He has also led marketing and communications initiatives across different industries and has project managed market segmentation across multiple business verticals. Alexander now focuses his corporate knowledge to corporate social marketing programs and corporate digital responsibility initiatives, switching ROI to SROI (social return on investment).

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Fees and scholarships

Discover how much university costs and learn about how you can fund your study through fee assistance, government loans and ACU scholarships.

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Business research

Explore our research into sustainable human resources management, marketing and entrepreneurship, accounting and finance.

Our research

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